Guerrilla Marketing: Outside-the-Box Marketing in Sacramento, CA
Diversification is an important action in many avenues of life, and advertising is no different. Our brainy and creative team loves finding new and inventive ways for companies to market themselves so that people will notice and take action.
What is Guerrilla Marketing?
In the age of social media, email marketing, SEO, and paid search ads people often forget about some of the tried and true methods that some would refer to as guerrilla marketing. We happen to be a big fan of them because we have seen our clients have a lot of success with them. We can't talk about many of them here because some are secrets that only our clients have access to, but we can point you to clients who have had success with our methods so you can hear first-hand about their success.
We wish we'd never met clients who'd had negative experiences with companies or individuals who promised the moon, kept everything a secret as to what they were doing, and in the end had zero results to show for the time and money they had invested. We start the entire process off by explaining exactly what we are going to do for you and will check in throughout the entire process.
Is Guerrilla Marketing Right for Your Business?
Guerrilla marketing takes a bit more time to organize and is more personal in nature, but the payoffs are usually much greater than digital ads. The problem is that not all businesses lend themselves well to guerrilla marketing. We will let you know if your industry has had success with guerrilla marketing before any contracts are signed and payments have been made.
Some of the marketing campaigns we develop will include canvassing neighborhoods or setting up community events. We will be there the entire way helping you plan and implement the marketing campaign we develop.
ROI is where the rubber meets the road, and we will provide reports at the end of each campaign that show you the performance of each ad and how that relates to your return on investment.
Will you do anything illegal?
No. Guerrilla marketing is a term used to describe outside-the-box thinking when it comes to growing your business. We have a lot of experience marketing companies and we have found ways that not everyone knows about or thinks of to further your business.
How much does it cost?
It depends on our role in the process and what the campaign will actually look like. If we have a more advisory role, we will charge less for that than if we are relied upon to do a lot of the legwork to pull the campaign off.
Will a gorilla suit be needed?
Only for the first 15 minutes of our first meeting. You will then be able to take it off. 😜