Ways to Grow Virtually for Any Business Auburn Chamber Talk 4/15/2020

Online Stores

You want something that is quick, easy, secure, and cheap. Shopify is your best bet! You do not need a website already.

You can do everything all from Shopify! It can be your website, payment gateway, and inventory tracker. 

A couple of tips for any online store:

  • Take photos of each item, from multiple angles.

  • Get people's emails. Most online stores offer a way to capture people's emails. Email is one of the best ways to let customers know of new offerings or specials.

  • Get people's cell phone numbers so you can text them about deals!

  • Make sure you properly price shipping. It can sneak up and gobble up profits.

  • Use them for inventory management to save yourself the work of tracking it by hand.


Random Fact About The Internet

Loading screens were invented because when someone would click a link it would look like the screen just froze when in reality the web page was loading. Loading screens communicate to us to wait, something is happening.

Online Payments

If you are a service based business or product based, taking payments online is very IMPORTANT because it gives your customers and clients another option to pay you. And, with the way society is evolving, contactless and online payments are here to stay.

If you do not have a payment processor, I would use Stripe because they integrate with almost every system. Square does not  integrate with some well known programs and PayPal is probably the worst one to use if for only their reporting system is terrible along with user interface... especially for people who do not have paypal accounts. Stripe has a great backend that makes it easy to see the health of your business and allows for invoicing, recurring invoicing and if you already have a website you can integrate with it seamlessly. If you do not have a website you can send people a link to their own portal so they can pay their bill.

If you want something a bit more robust I recommend Zoho and their suite of apps. I have used them for three years and I am never going back. Zoho is perfect for the intermediate user as their customizations can be exciting yet a bit overwhelming.


Random Fact About The Internet

When Tim Berners-Lee invented the World Wide Web in 1994, he had to make a choice as to whether to make clicking on links free or paid. He was tossing around the idea of charging fractions of cents per link click. Luckily for us, he decided against it. However, this decision led to annoying advertising as a way for websites to make money. Are we actually so lucky? :)

Social Media 101

Hashtags are by far the most underutilized resource on social media by business owners who manage their own web presence. Hashtags are used as an indexing system that allows your posts to be discoverable later in time and by a larger audience that does not directly follow you.

Here are some tips to follow when using hashtags:

  • Use hashtags that have less than 100,000 posts attached to it.

  • If your customers are local keep 80% of your hashtags local. Use #auburn, #auburnca, #exploreauburn, etc to reach people in the surrounding Auburn community (you may even get people who are just passing through!) Every community has their local hashtags.

  • Look at other businesses or organizations that compliment your business or that your demographic would be interested in. For example, a dentist might look at local accounts for gyms, tanning salons, and salons because most people who care about their teeth might also care about being in shape or getting their hair or nails professional done.

Last but not least, size everything correctly using a free tool like Canva. You can make custom Facebook and LinkedIn banners along with using images that are the correct size for the platform you are using.


Random Fact About Technology

Microsoft invested $150 million dollars into Apple via non-voting stock in 1997. To find out why, read the article here!

Google My Business

View the screen below to see and hear Josh walk you through the basic ins and outs of Google My Business.